The enterprise is getting a new chat platform, and it’s coming via the largest social network in the world: Facebook.
In fact, with the expansion of Facebook Workplace, the social network is positioning itself as the next big solution for business users, signing up more than 30,000 organizations worldwide in less than a year. The appeal: Everyone already knows how to use Facebook, so integration and setup are easy. The launch of the new Chat desktop app for Facebook Workplaces is part of Facebook’s ongoing drive toward ubiquity, keeping people engaged with the platform morning, noon and night, no matter what they’re doing or where they are.
The company has signed up Walmart and its 2.2 million employees as users, as well as 254,000 employees at Starbucks, 37,000 at Telenor and others.
“If you don’t use it, you don’t pay,” said Julien Codorniou, VP of Workplace, in an interview. “That shows the confidence we have and puts pressure on us to build a good product.” ... “We want to build Workplace like we built Facebook. We [first] put everyone on the same network and connect them… when that happens, it goes from communication to automation.”
It’s new, it’s exciting and it’s just another sign of the changing times in workplace communications, and it certainly won’t be the last one. The ways that teams and businesses are communicating has changed dramatically in the past 10 years and that change is only going to accelerate from here. We’re no longer only talking about texts and emails; teams are using all sorts of different technologies to communicate and collaborate.
For business leaders, the modern challenge is managing the inevitable risks that appear when company communications are floating across multiple media, especially when every electronic communication is for all intents and purposes permanent -- from an HR, legal, regulatory, or compliance perspective, there are many avenues by which a company could run into trouble, almost too many to count now, and trying to keep up with them can keep the c-suite up at night.
The good news is that Whistler scans *every* incoming and outgoing communication inside of a company for risk, and helps its clients take control of their communications. Ultimately teams using Whistler get a sense of security, from knowing that their companies are safe from potential risks.